Soho publishing manifesto

Whereas Soho Publishing is seemingly unable to ship subscriptions prior to shipping shelf magazines,

And whereas this is very frustrating for all of us, seeing the magazine on the shelf when we have not received our copy that we prepaid for, and

Whereas they repeatedly have this problem and seem uninterested in addressing the real problem, and

Whereas the time between the mag hitting the shelves and our mailboxes can be up to three weeks, and

Whereas no mail class takes 3 weeks to arrive and Soho Publishing has no excuse,

I propose that we begin to purchase the mag off of the shelf, and then advise SOHO to credit us back on the end of our subscription each time that they blow it. This will call attention to their failure to address the needs of their bread and butter clients, and cost them money.